Does your next customer know you exist?

A new business unit needs to define who to reach, how to present its offer and what to do once the enquiries start coming in.

If you want to create a logo, design your brand from scratch or take a new business unit to market, we start with the basics: who you will sell to, what you will offer and why they should choose you. With that clear, Sellink builds everything your brand needs to present itself.

How we work on it

• Brand identity: logo, colours, typefaces and the visual style applied across every piece.
• Message and offer: how to tell what you sell and what to highlight for your audience.
• Digital presence: social media ready to publish and, if needed, a website.
• Launch: content and Meta Ads campaigns so the right people get to know you.
• Enquiry intake: LIA set up to answer, organise and qualify your first prospects.

You reach the launch with your brand, communication and sales process connected from the start.

You want to build a way of attracting interested people more steadily, and to know which actions are worth sustaining.

When enquiries depend on a post that happened to work or on a referral, sales go up and down with no control. What is missing is a steady communication system that is measured and adjusted every month.

How we work on it

• Monthly content plan: feed posts, stories and reels designed for your audience.
• Meta Ads campaigns aimed at generating enquiries, with a defined ad budget.
• Reports showing which pieces and campaigns bring in enquiries and which do not.
• Ongoing optimisation: what works is reinforced and what does not is changed.
• Quarterly engagement, to allow time to test, optimise and scale.

LIA receives every enquiry the campaigns generate, so none gets lost among messages and all of them are recorded.

Some conversations eat up time without turning into opportunities. You need to understand whether the problem is the audience, the message, the offer or what happens after the first contact.

If people message you to ask the price and then go quiet, the problem may lie in who is reaching you, in how the offer is presented or in how the enquiry is handled. We review all three.

How we work on it

• Audience: we review who the campaigns reach to attract people with real buying intent.
• Message and offer: we adjust how value, terms and price are communicated.
• First response: LIA replies instantly, asks the key questions and qualifies every enquiry.
• Hand-off: qualified opportunities go to the sales team with the full context of the conversation.
• Learning: recurring questions and objections are used to improve the pieces and the campaigns.

The team stops wasting time on conversations that go nowhere and focuses on people ready to buy.

You need to see who is handling them, which ones are moving forward and which ones need follow-up, so you can manage your sales better.

If enquiries come in through WhatsApp, social media or the website and each salesperson handles them their own way, it is impossible to know what happened to each one. LIA brings them together in one place and gives order to the sales process.

How we work on it

• All enquiries in one place, with each contact’s conversation and context.
• Qualification and assignment of every opportunity to the right salesperson.
• Clear statuses: what is new, what is in negotiation and what needs follow-up.
• Reminders so that no enquiry is left unanswered.
• A LIA engineer who sets up the flow around the way your team works.

You know who is handling each enquiry, which ones are moving and where sales are getting stuck.