Sellink
Laguzzi accounting firmPricing comparison · 10 CRMs
CRM pricing: how much a CRM costs for your sales team
Short answer: For a team of 10 sales reps, the most complete plan with a published price ranges from from USD 150 per month on LIA to USD 5,500 per month on Salesforce. Most charge per user, so with 20 reps the cost doubles. LIA doesn't charge per sales rep: its price depends on conversation volume.
We compared the official prices of ten CRMs for teams of 5, 10 and 20 sales reps: what the most complete plan costs and what's charged separately, such as AI, onboarding or campaigns.
Prices checked on 2 November 2026
Price ranking: the most complete plan
Monthly cost of the highest plan with a published price, by number of sales reps. Sorted from lowest to highest for a team of 10.
| # | Platform | Plan | 5 sales reps | 10 sales reps | 20 sales reps |
|---|---|---|---|---|---|
| 1 | LIA | LIA | from USD 150* | from USD 150* | from USD 150* |
| 2 | monday CRM | Pro | USD 140 | USD 280 | USD 560 |
| 3 | Bitrix24 | Enterprise | USD 399 | USD 399 | USD 399 |
| 4 | Kommo | Pro | USD 225 | USD 450 | USD 900 |
| 5 | Zoho CRM | Ultimate | USD 260 | USD 520 | USD 1,040 |
| 6 | Freshsales | Enterprise | USD 295 | USD 590 | USD 1,180 |
| 7 | Pipedrive | Ultimate | USD 395 | USD 790 | USD 1,580 |
| 8 | HubSpot | Sales Hub Enterprise | USD 750 | USD 1,500 | USD 3,000 |
| 9 | Salesforce | Max | USD 2,750 | USD 5,500 | USD 11,000 |
| 10 | Leadsales | Avanzado | USD 197.60 | No published price | No published price |
* LIA's price doesn't change with the number of sales reps; it depends on conversation volume and follow-up level.
What each price includes and what's charged separately
The license price isn't always what you end up paying. This is what each vendor publishes about its plans and add-ons.
| Platform | Published prices | For a more complete setup |
|---|---|---|
| LIA | From USD 150 per month, billed monthly. | Every module included, with no charge per user, sales rep or channel. The amount depends on conversation volume and follow-up level. No setup fee. |
| monday CRM | Per user, annual / monthly: Basic USD 12 / 18, Standard USD 17 / 25, Pro USD 28 / 41. Ultimate: quote. | Pro includes email sequences, mass emails and 25,000 automations per month. Ultimate adds advanced controls. AI credits are included, which is not the same as unlimited use. |
| Bitrix24 | Per organization, annual / monthly: Basic USD 49 / 69, up to 5 users; Standard USD 99 / 144, up to 50; Professional USD 199 / 289, up to 100; Enterprise from USD 399 / 579, for 250 users. | Professional adds sales automation, marketing and reporting. The Professional Vibe+ variant, with expanded AI and REST API, is listed from USD 240 per month annually, as a limited-time offer. |
| Kommo | Basic USD 20, Advanced USD 30 and Pro USD 45 per user per month. Enterprise: quote. | Advanced adds automation and agents; Pro, capabilities such as the AI analyst. Six-month minimum contract. Basic and Advanced have regional prices: it depends on the billing country. |
| Zoho CRM | Per user, annual / monthly: Standard USD 14 / 20, Professional USD 23 / 35, Enterprise USD 40 / 50, Ultimate USD 52 / 65. | Enterprise and Ultimate are the reference for an advanced setup. These are CRM prices: they don't include Zoho's other marketing and messaging products. |
| Freshsales | Growth USD 9, Pro USD 39 and Enterprise USD 59 per user per month, annual. | Freshsales Suite lists the same prices and includes 500 marketing contacts. Pro adds scoring, territories and sequences; Enterprise, advanced permissions and audit logs. Freddy AI Agent: USD 49 per 100 sessions. Extra contacts from USD 100 per 5,000 per month. |
| Pipedrive | Lite USD 14, Growth USD 39, Premium USD 59 and Ultimate USD 79 per user per month, annual. | Premium adds assignment, scoring and advanced permissions. Campaigns is paid separately, from USD 13.33 per month. Messaging integrations are budgeted per provider. |
| HubSpot | Sales Hub: Starter USD 20 per user per month list price; Professional from USD 90 billed annually; Enterprise USD 150. Entry promotions are available. | Marketing is purchased separately: Professional from USD 890 per month or Enterprise from USD 3,600 per month. Sales Professional requires USD 1,500 onboarding and Enterprise USD 3,500. AI agents are subject to credits. |
| Salesforce | Starter USD 25 per user per month; Pro USD 100; Core USD 195; Advanced USD 395; Max USD 550. Annual billing from Pro. | Max brings together the most complete sales and AI offering. Sales Engagement is also offered as a USD 50 per user per month add-on, and Agentforce for Sales from USD 125 per user per month on compatible editions. The final combination requires a quote. |
| Leadsales | Monthly: Basic USD 97, Professional USD 133, Advanced USD 247. Annual: USD 77.60 / 106.40 / 197.60 per month. They include 3, 4 and 5 users. | Professional and Advanced include the WhatsApp API and message credit. AI is free only for the first month: after that, Lead Agent costs USD 87, 297 or 793 per month depending on volume. Professional with the entry AI comes to USD 220 per month billed monthly, from the second month. |
Frequently asked questions about CRM pricing
How much does a CRM cost per month?
LIA costs from USD 150 per month for the whole team, with AI included and no charge per sales rep. Most other CRMs charge per user: for 10 sales reps, their most complete plan ranges from USD 280 to USD 5,500 per month.
Why do most CRMs charge per user?
Because that way the price grows with the team: every new sales rep is one more license. Not with LIA: it doesn't charge per user, sales rep or channel, so adding reps doesn't change the price. Bitrix24 and Leadsales charge a flat fee per organization, but with a user cap per plan.
What's charged on top of the license?
With LIA, nothing: every module, AI and onboarding are included, and everything is built in-house by the LIA team. Other CRMs add extras, such as HubSpot's USD 1,500 onboarding or the AI that Salesforce and Leadsales charge for separately.
Is AI included in the CRM price?
With LIA, yes: it's an AI-native CRM. Lead qualification, the 24/7 agent and natural-language reports are included, with no credits. With other CRMs, not always: HubSpot and monday use credits, and Freshsales, Salesforce and Leadsales charge for AI separately.
Does the most expensive plan include every feature?
Not necessarily. Price doesn't tell you which features each plan covers. For that, the top 10 AI CRMs compares twenty-seven capabilities platform by platform.
How much does LIA cost?
From USD 150 per month, billed monthly. Every module is included, with no charge per user, sales rep or channel, and there's no setup fee. The final amount depends on conversation volume and follow-up level.
Before choosing on price, see what each one does
The top 10 compares twenty-seven capabilities of these same CRMs. And if you want to know what your team would pay with LIA, we'll show you in a demo.
