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Laguzzi accounting firmIntegration · Facebook
Facebook integration: your page messages, inside your follow-up
LIA integrates with the company's Facebook page. Messages that reach the page go into LIA's omnichannel inbox; each inquiry is logged as a lead, qualified by purchase intent, assigned to a sales rep and included in follow-up alerts.
What LIA does with Facebook
Page messages no longer go without an owner.
Page messages in the inbox
Facebook inquiries show up next to those from WhatsApp, Instagram and web, with the full conversation.
One sales rep responsible per inquiry
Each lead is assigned to a sales rep, according to the rules the company defines.
Qualification by purchase intent
LIA qualifies each lead as hot, warm or cold with machine learning, based on the conversation.
Alerts if nobody replies
LIA alerts you when a Facebook lead is waiting for a reply or exceeds the inactivity time the company defined.
How it connects
A LIA engineer makes the connection during implementation, with permission from the page.
You connect the Facebook page
The LIA engineer connects the company's page with Meta permissions.
Assignment rules are defined
Who handles Facebook inquiries and how long without a reply triggers an alert.
Messages go into the inbox
From that moment on, every message to the page is logged as a lead.
- Supervision reflects what happens on the connected page.
- Adding Facebook or other channels doesn't change the price.
What LIA does when a lead is left without follow-up: AI sales rep follow-up.
Other LIA integrations
They all end up in the same lead profile and the same reports by sales rep.
Corporate number through the official API and each sales rep's own number, in one inbox, with qualification, alerts and calls.
What LIA doesInstagram direct messages in the same inbox as WhatsApp, each one as a qualified lead.
What LIA doesWeb chat
Your website chat handled 24/7 by the AI agent, which qualifies and routes to a sales rep.
What LIA doesEmail: Gmail, Outlook and IMAP
Lead emails from Gmail, Outlook or any IMAP mailbox go into the inbox and the lead profile.
What LIA doesMeta lead forms
Every Facebook and Instagram lead form goes into LIA as a lead, with its answers and an assigned sales rep.
What LIA doesPhone calls
Calls from LIA or through the company's phone system: in the lead's history, transcribed and summarized with AI.
What LIA doesGoogle Calendar
Each sales rep's calendar next to their leads: alerts before every meeting, meetings in the reports and meetings scheduled from LIA.
What LIA doesGoogle Meet
Meet meetings with a lead are transcribed and summarized on their profile, and add to their qualification.
What LIA doesYour CRM (API and webhooks)
LIA alongside the CRM you already use, via API or webhooks, or as your CRM if you don't have one yet.
What LIA doesFrequently asked questions
Does LIA integrate with Facebook?
Yes. LIA connects the company's Facebook page and messages that reach the page go into the omnichannel inbox as leads, alongside WhatsApp, Instagram and web.
How are Facebook inquiries distributed among sales reps?
According to the rules the company defines. LIA can recommend the most suitable sales rep with machine learning; when the recommendation is based on performance, a person decides.
Does LIA alert me if a Facebook message goes unanswered?
Yes. LIA alerts you when a lead is waiting for a reply or exceeds the inactivity time the company defined, just like on the other connected channels.
We'll show you how it would work with your team
In a demo we set up your company's case and show you what the manager sees and what each sales rep does.
