LIA modules and pricing: everything included in the AI CRM for selling on WhatsApp
LIA is an AI CRM and AI Sales Manager for companies that sell on WhatsApp and social media. It brings together six modules covering the whole sales cycle, from the first enquiry to the close: omnichannel inbox, lead management, prioritising and assignment, sales follow-up, assistant for reps and AI sales manager. All of them are included in the plan, from USD 150 per month.

01 · Modules
LIA's six modules
Tap each module to see what it does, how it works and an example.
01Omnichannel inbox
WhatsApp, Instagram, Facebook, web and email in one inbox
Omnichannel inbox
WhatsApp, Instagram, Facebook, web and email in one inbox
LIA's omnichannel inbox brings together conversations from WhatsApp, Instagram, Facebook, your website chat and email. LIA's conversational agent replies 24 hours a day, so no enquiry is left waiting, whatever the channel or the time.
How it works
- Official WhatsApp Business integration: LIA is a Meta Business Partner.
- Connects the company number and each sales rep's number.
- Automatic AI replies, 24/7, on every connected channel.
- Every conversation is stored with its full history.
ExampleA lead messages on Instagram at 11 pm → LIA replies instantly and the enquiry is logged.
02Lead management
Every lead logged and qualified, with no manual data entry
Lead management
Every lead logged and qualified, with no manual data entry
LIA creates the lead from the first message, works out what the customer needs and organises their data: source channel, product of interest, interactions and sales status. With lead scoring it classifies them as hot, warm or cold, and moves them through the stages as the conversation progresses.
How it works
- Every enquiry logged automatically, without the rep creating the lead by hand.
- Lead scoring: hot, warm or cold from the first message.
- Stages that update themselves based on what happens in the conversation.
- A record with contact, source channel, product of interest and history.
ExampleThe customer confirms a date → LIA moves the lead to the closing stage.
03Prioritising and assignment
Every opportunity, to the right sales rep
Prioritising and assignment
Every opportunity, to the right sales rep
LIA prioritises opportunities and routes them to the responsible rep or to a lead pool, based on the type of enquiry, workload and the sales rules your company sets. The rep receives the conversation with full context and carries on without asking again.
How it works
- Automatic routing based on the type of enquiry and company rules.
- Machine-learning assignment based on the likelihood of closing.
- A shared lead pool for the team, if you set it up that way.
- Recommendation of the best-suited rep based on past performance; a person makes the final call.
ExampleA financing enquiry comes in → LIA routes it to the specialist with the full history.
04Sales follow-up
No lead goes cold for lack of a reply
Sales follow-up
No lead goes cold for lack of a reply
LIA tracks response times, detects inactive leads and acts according to the configured rules: it alerts the rep, escalates to the supervisor or manager, reassigns the lead or contacts the customer automatically. It also re-engages inactive leads with personalised messages that pick up their last conversation.
How it works
- Follow-up alerts with the history and what the lead was interested in.
- Escalation to the manager and reassignment when a lead is left unattended.
- Re-engagement of inactive leads with unique messages, not generic bulk sends.
- Segmented WhatsApp campaigns, with templates approved by Meta.
ExampleA lead has had no contact for 5 days → LIA alerts the rep with the history and, depending on the rules, escalates to the manager.
05Assistant for reps
Every rep knows what to do first
Assistant for reps
Every rep knows what to do first
LIA's assistant organises each rep's day: which leads are a priority, which follow-ups are pending and who is worth contacting again. It gives the context of each conversation and recommends the next step, so the team spends its time on the opportunities most likely to close.
How it works
- Priority leads ranked by purchase intent.
- Today's follow-ups and pending tasks in a single panel.
- Recommended follow-ups with the context of the last conversation.
- Notes, tasks and alerts attached to each lead.
ExampleAt the start of the day, the rep sees their hottest leads and the follow-ups due today.
06AI sales manager
Team data turned into decisions
AI sales manager
Team data turned into decisions
LIA's AI Sales Manager analyses the performance of every rep, channel, campaign and post in real time. It spots situations that need attention, such as high-priority opportunities with no follow-up, and recommends concrete actions to the manager.
How it works
- Real-time dashboard with conversion by channel, rep and post.
- Oversight of each rep's activity and response times.
- Detection of the campaigns and posts that drive the most closes.
- Cross-selling opportunities spotted in conversations.
ExampleA campaign brings in many leads but few closes → LIA spots it and recommends reviewing it.
02 · How it works
How LIA's modules work together
All six modules share the same information: what happens in a conversation feeds the scoring, assignment, follow-up and reports. This is how LIA takes a lead from enquiry to close.

- 1
The enquiry comes in
On WhatsApp, Instagram, Facebook, web or email. LIA replies instantly.
- 2
It is logged and scored
LIA creates the lead and gives it a purchase-intent score.
- 3
It goes to the right rep
With the full conversation and history.
- 4
It is followed up to the close
Alerts, follow-ups and escalation if the lead goes cold.
- 5
It is measured and improved
The manager sees what works and gets recommendations.
03 · Pricing
LIA pricing
A single plan, with every module included and recurring monthly billing.
LIA plan
FromUSD 150/ month
- Recurring monthly subscription
- All six LIA modules included
- Limit on managed conversations
- Unlimited users and sales reps
- Unlimited connected channels
- Free implementation in 1 to 2 weeks
For more conversations or more information, message us on WhatsApp.
LIA pricing summary
| Price | From USD 150 per month |
|---|---|
| Billing | Recurring monthly (subscription) |
| Modules included | All of them: omnichannel inbox, lead management, prioritising and assignment, sales follow-up, assistant for reps and AI sales manager |
| Pricing model | Based on the volume of managed conversations and the level of follow-up |
| Conversations | Includes a limit on managed conversations; tailored proposal for higher volumes |
| Users and sales reps | Unlimited, no per-user charge |
| Channels | WhatsApp, Instagram, Facebook, web and email, no per-channel charge |
| Implementation | Free, 1 to 2 weeks, with an engineer from the team |

Guided implementation, at no cost
An engineer from the LIA team sets up your company's channels and sales flows. Go-live takes 1 to 2 weeks and is free of charge.
04 · FAQ
Frequently asked questions about LIA's modules and pricing
What modules does LIA have?
LIA has six modules: omnichannel inbox, lead management, prioritising and assignment, sales follow-up, assistant for reps and AI sales manager. Together they cover the whole sales cycle, from the first enquiry to the close.
How much does LIA cost?
LIA costs from USD 150 per month, paid as a recurring monthly subscription. That plan includes every LIA module with a limit on managed conversations. The final proposal depends on the volume of conversations and the level of follow-up each business requires.
Are modules charged separately?
No. Every LIA module is included in the plan: there are no features unlocked by an additional payment.
What if I need more conversations?
If your business handles more conversations than the plan includes, we put together a proposal based on your volume. Message us on WhatsApp and we'll send you the details.
Does LIA charge per user or per sales rep?
No. The price does not depend on the number of users, sales reps or connected channels, so you can bring in your whole sales team.
Can I use LIA's modules if I already have a CRM?
Yes. LIA can work as your CRM or complement the one you already use via API or webhooks. The scope depends on that system's capabilities and permissions.
Is there an implementation fee?
No. Implementation is free and takes 1 to 2 weeks, with the support of an engineer from the team.