Sellink
Laguzzi accounting firmIntegration · Instagram
Instagram integration: every direct message, a lead with an owner
LIA integrates with the company's Instagram account. Direct messages go into the same omnichannel inbox as WhatsApp, Facebook and the web; each inquiry is logged as a lead, qualified by purchase intent and assigned to a sales rep.
What LIA does with Instagram
Instagram stops being a separate inbox checked by whoever has the account's phone.
Direct messages in the omnichannel inbox
Instagram inquiries show up next to those from WhatsApp, Facebook and web, without switching apps.
Assignment to a sales rep
Each inquiry is assigned to a sales rep, according to the rules the company defines.
Qualification by purchase intent
LIA qualifies each lead as hot, warm or cold with machine learning, so you handle the highest-intent ones first, even when many inquiries come in from ads.
24/7 conversational agent
It replies to, qualifies and routes Instagram inquiries outside business hours or during peaks.
How it connects
A LIA engineer makes the connection during implementation, with permission from the company's account.
You connect the Instagram account
The LIA engineer connects the company's Instagram account with Meta permissions.
Assignment rules are defined
Who handles Instagram inquiries and what the agent does outside business hours.
Messages go into the inbox
From that moment on, every direct message is logged as a lead.
- Supervision reflects what happens on the connected account.
- Adding Instagram or other channels doesn't change the price.
How the inbox works with several sales reps: WhatsApp CRM.
Other LIA integrations
They all end up in the same lead profile and the same reports by sales rep.
Corporate number through the official API and each sales rep's own number, in one inbox, with qualification, alerts and calls.
What LIA doesFacebook page messages go into the inbox as leads, with an owner and alerts.
What LIA doesWeb chat
Your website chat handled 24/7 by the AI agent, which qualifies and routes to a sales rep.
What LIA doesEmail: Gmail, Outlook and IMAP
Lead emails from Gmail, Outlook or any IMAP mailbox go into the inbox and the lead profile.
What LIA doesMeta lead forms
Every Facebook and Instagram lead form goes into LIA as a lead, with its answers and an assigned sales rep.
What LIA doesPhone calls
Calls from LIA or through the company's phone system: in the lead's history, transcribed and summarized with AI.
What LIA doesGoogle Calendar
Each sales rep's calendar next to their leads: alerts before every meeting, meetings in the reports and meetings scheduled from LIA.
What LIA doesGoogle Meet
Meet meetings with a lead are transcribed and summarized on their profile, and add to their qualification.
What LIA doesYour CRM (API and webhooks)
LIA alongside the CRM you already use, via API or webhooks, or as your CRM if you don't have one yet.
What LIA doesFrequently asked questions
Does LIA integrate with Instagram?
Yes. LIA connects the company's Instagram account and direct messages go into the omnichannel inbox, alongside WhatsApp, Facebook and web, as leads with an owner.
Does the AI agent reply to Instagram messages?
Yes. LIA's conversational agent replies to, qualifies and routes inquiries 24/7, including those that arrive through Instagram.
Does it work if we get a lot of inquiries from ads?
Yes. LIA qualifies each lead's purchase intent based on the conversation (hot, warm or cold), so the team handles the highest-intent ones first.
We'll show you how it would work with your team
In a demo we set up your company's case and show you what the manager sees and what each sales rep does.
